My name is John Coleman, and I make websites work.

Just like the majority of verbal communication is actually non-verbal, the majority of communication on a website is not done through the text on the page. Users breathe in all elements of a website, and issues such as tone, branding, trust, authenticity, and a bevy of other issues affect the overall website interaction. As such, it takes razor-sharp vision and well-coordinated execution to truly connect on all levels.

The desire to build a great website is a desire to craft a great experience. Design matters. Usability matters. Well thought-out architecture and labeling matters. A smooth, intuitive flow of all interactive elements of a website matter, and the problem with violating any of these sensibilities is that users will leave without telling you why. There are few prizes for the ones who almost get it right.

The Internet offers unique opportunities to differentiate and truly provide a high-value experience to the customer. With the pace of technological evolution on the Internet, it is more important than ever to stay abreast of trends and best-case methods of achieving goals online. More importantly, though, I believe that the main things that are missing from most online efforts are authenticity, keeping promises, and seizing every opportunity to create customer convenience and overwhelming value. As bombarded as most people are with marketing hyperbole and simple information overload on the Internet, I think that it is more important than ever to add back the focus on the human elements of people doing business with people. Working to be the leader in truly serving and supporting a market base will always yield powerful results.

It would be my great pleasure to talk to you about how to add more awesome to your web project. Contact me at john \at\ hirejohncoleman.com, or look me up at hirejohncoleman.com.

http://hirejohncoleman.com

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